> For the complete documentation index, see [llms.txt](https://docs.socialkingdom.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.socialkingdom.io/social-to-earn/engagement-multiplier-em.md).

# Engagement Multiplier (EM)

The Engagement Multiplier (EM) is a crucial indicator in Social Kingdom that evaluates the quality of a user's social media activity. EM measures the degree of substantial interaction with followers, rather than just the quantity of activity.

### Calculation Method

EM = (Likes + Retweets \* 2 + Comments \* 3) / Number of Followers

In this formula:

* Retweets are valued twice as much as likes
* Comments are valued three times as much

This promotes deeper interactions.

#### Calculation Period

EM is calculated based on activity over the last 24 hours, reflecting the latest activity trends and encouraging continuous engagement.

### EM Value-Based Multipliers

* 0.5-1%: 1x (baseline)
* 1-2%: 1.2x
* 2-3%: 1.4x
* 3-4%: 1.6x
* 4-5%: 1.8x
* 5-7%: 2x
* 7-10%: 2.5x
* Over 10%: 3x

These multipliers directly affect the calculation of Social Hashrate (SH).

### Account Size Consideration

As accounts with more followers tend to have lower engagement rates, the following adjustments are made:

* Less than 1000 followers: Apply the above multipliers as is
* 1000-10000 followers: Multiply each percentage bracket by 0.8
* 10000-100000 followers: Multiply each percentage bracket by 0.6
* Over 100000 followers: Multiply each percentage bracket by 0.4

For example, an account with 50000 followers would receive a 1.8x multiplier for a 5% engagement rate (3% \* 0.6 = 1.8%).

### Importance of EM

1. **Promoting High-Quality Interactions**: Emphasizes substantial dialogue with followers over mere quantity, improving the overall quality of the community.
2. **Fair Evaluation**: Properly evaluates truly influential users regardless of follower count.
3. **Encouraging Strategic Activity**: Users can be aware of their EM value and develop more effective social media strategies.