# Engagement Multiplier (EM)

The Engagement Multiplier (EM) is a crucial indicator in Social Kingdom that evaluates the quality of a user's social media activity. EM measures the degree of substantial interaction with followers, rather than just the quantity of activity.

### Calculation Method

EM = (Likes + Retweets * 2 + Comments * 3) / Number of Followers

In this formula:

Retweets are valued twice as much as likes

Comments are valued three times as much

This promotes deeper interactions.

#### Calculation Period

EM is calculated based on activity over the last 24 hours, reflecting the latest activity trends and encouraging continuous engagement.

### EM Value-Based Multipliers

0.5-1%: 1x (baseline)

1-2%: 1.2x

2-3%: 1.4x

3-4%: 1.6x

4-5%: 1.8x

5-7%: 2x

7-10%: 2.5x

Over 10%: 3x

These multipliers directly affect the calculation of Social Hashrate (SH).

### Account Size Consideration

As accounts with more followers tend to have lower engagement rates, the following adjustments are made:

Less than 1000 followers: Apply the above multipliers as is

1000-10000 followers: Multiply each percentage bracket by 0.8

10000-100000 followers: Multiply each percentage bracket by 0.6

Over 100000 followers: Multiply each percentage bracket by 0.4

For example, an account with 50000 followers would receive a 1.8x multiplier for a 5% engagement rate (3% * 0.6 = 1.8%).

### Importance of EM

**Promoting High-Quality Interactions**: Emphasizes substantial dialogue with followers over mere quantity, improving the overall quality of the community.**Fair Evaluation**: Properly evaluates truly influential users regardless of follower count.**Encouraging Strategic Activity**: Users can be aware of their EM value and develop more effective social media strategies.

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