The Engagement Multiplier (EM) is a crucial indicator in Social Kingdom that evaluates the quality of a user's social media activity. EM measures the degree of substantial interaction with followers, rather than just the quantity of activity.
EM = (Likes + Retweets * 2 + Comments * 3) / Number of Followers
In this formula:
Retweets are valued twice as much as likes
Comments are valued three times as much
This promotes deeper interactions.
EM is calculated based on activity over the last 24 hours, reflecting the latest activity trends and encouraging continuous engagement.
0.5-1%: 1x (baseline)
1-2%: 1.2x
2-3%: 1.4x
3-4%: 1.6x
4-5%: 1.8x
5-7%: 2x
7-10%: 2.5x
Over 10%: 3x
These multipliers directly affect the calculation of Social Hashrate (SH).
As accounts with more followers tend to have lower engagement rates, the following adjustments are made:
Less than 1000 followers: Apply the above multipliers as is
1000-10000 followers: Multiply each percentage bracket by 0.8
10000-100000 followers: Multiply each percentage bracket by 0.6
Over 100000 followers: Multiply each percentage bracket by 0.4
For example, an account with 50000 followers would receive a 1.8x multiplier for a 5% engagement rate (3% * 0.6 = 1.8%).
Promoting High-Quality Interactions: Emphasizes substantial dialogue with followers over mere quantity, improving the overall quality of the community.
Fair Evaluation: Properly evaluates truly influential users regardless of follower count.
Encouraging Strategic Activity: Users can be aware of their EM value and develop more effective social media strategies.
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